·by the Hotel Uma Premium team
Velika Plaža — "Long Beach", Plazha e Madhe in Albanian — is the longest beach on the Adriatic: 13 kilometres of fine, dark, mineral-rich sand stretching from Port Milena in Ulcinj to the Bojana river and Ada Bojana island. The sea is shallow for dozens of metres, warm from June to October and safe for children, while the steady afternoon wind makes the southern half one of Europe’s best-known kitesurfing spots. Hotel Uma Premium is 1.8 km from the beach entrance — 3 minutes by car with free parking at the hotel.
Which part of Velika Plaža is best?
The northern end near Port Milena is closest to town and has the most beach bars, sunbeds and showers. The middle section (Copacabana and Safari areas) is where families go for organised beaches with restaurants and water sports. The southern kilometres towards Ada Bojana are quieter, with wide, almost empty sand — perfect for a long walk, kitesurfing schools and sunset photos. Wild, unmanaged stretches exist between the concessions; bring an umbrella if you go there.
Kitesurfing and water sports
From late May to September a thermal wind (the maestral) builds most afternoons to 12–20 knots, side-onshore, over flat shallow water — ideal for beginners. Several schools along the southern beach rent gear and run lessons in English, German and Italian. Paddleboards, kayaks and jet-skis are available at the bigger beach clubs. Mornings are usually calm and best for swimming.
Getting there, parking and prices
From Hotel Uma Premium follow the road towards Štoj / Ada Bojana; the first beach entrances appear after about 1.8 km. There are free and paid parking areas along the access roads (paid in July–August at the managed beaches). Two sunbeds with an umbrella cost roughly €10–20 per day depending on the club; the unmanaged sand is free. A taxi from the hotel costs around €5; in summer minibuses run along the beach road.
When to visit
Swimming season runs from mid-May to mid-October with sea temperatures of 24–27 °C in July and August. June and September are the sweet spot: warm water, fewer people and lower room rates. Ulcinj has more than 200 sunny days a year, so even April and October offer beach walks in the sun.
Good to know
Yes — the water stays shallow far from the shore and the sand is soft. The managed beaches have showers, toilets and restaurants.
A naturist section is located at the far southern end next to Ada Bojana; the rest of the beach is textile.
It is about 20 minutes on foot along the road towards Štoj, or 3 minutes by car. The hotel also offers a paid shuttle on request.
